“Embrace Your bottoms”

Powazek: Just a Thought: Digging in the Dirt
...maybe only a small percentage of all readers will ever make it to the bottom of a page, but those readers are your most valuable.

Hmm, I'm not convinced. When I read the article and got to the bottom I just ignored the "bottom bar" (as opposed to side bar). My first thought was "advertising" - I've gotton to used to site's like amazon shoving other things the what to sell me in a box bellow the main content.

Also when I first arrive at a new site - particularaly if it is a blog I might launch the "about me" page to a background tab - but whe I get to Powazek's I feel a little lost. There's no navigation I don't know where I am. Is this single page the whole website or is there more - at first glance I don't know

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